SHOP BEGINNER KITS

The Modern Anxiety Cycle (And How To Break It)

MORNING

  • Instead of: Checking your phone before your eyes are fully open
  • Imagine: Starting your day with 5 minutes of peaceful stitching

AFTERNOON

  • Instead of: Doom-scrolling through lunch
  • Imagine: Creating something beautiful in 15 peaceful minutes

EVENING

  • Instead of: "Relaxing" with social media till 2AM
  • Imagine: Winding down with gentle, mindful stitching

The Best Way To De-Stress

“From someone who has Adhd this has kept my attention and is very relaxing (which helps with my anxiety). Easy videos to follow and the instructor takes everything really slow which is great for me. Definitely recommend, can't wait to get more.”

- Courtney N. SHOP BEGINNER KITS

Never Threaded a Needle? Getting Started Is Easy

UNBOX CALM

UNBOX CALM

Everything you need arrives in one box. No craft store anxiety. No supply lists. Just open and get started. 

FOLLOW ALONG

FOLLOW ALONG

Pop on our how-to videos. No pressure, no confusion, just crystal-clear and step-by-step guidance.

FEEL PROUD

FEEL PROUD

Watch your hands create something beautiful. Is this what real relaxation feels like? (Yes, it is)

“I have always wanted to do embroidery but thought I didn't have enough time to learn it. Boy I was wrong. I’ve found my new hobby, and I could not be more thankful.”

- Olivia S. SHOP BEGINNER KITS

5 Ways Embroidery Changes Your Brain

NATURAL ANXIETY RELIEF

Repetitive stitching motions calm your nervous system and lower stress hormones.

BETTER SLEEP

Trade evening screen time for gentle stitching. Unwind naturally before bed.

IMPROVED FOCUS

Regular stitching strengthens your ability to concentrate. Better attention span, better mood.

Be Here Now

Each stitch brings you back to now. No more racing thoughts about yesterday or tomorrow.

Feel Really Good

Unlike the empty feeling after social media, creating something with your hands brings genuine fulfillment.

SHOP BEGINNER KITS

First-Timer Favourites

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Every No-Stress Starter Kit

  • Step-by-Step Video Library (Actually Easy)

  • Professional Thread Bundle (Pre-Matched Colors)

  • Artist-Grade Cotton Fabric (Pre-Cut & Ready)

  • Gallery-Quality Display Hoop (Makes Any Work Shine)

  • Complete Tool Set (Everything You Need)

  • Beginner Success Guides (Tested By 10,000+ Starters)

SHOP BEGINNER KITS

We're Thread Nerds (So You Don't Have To Be)

Our 100% Egyptian cotton embroidery thread creates the perfect foundation for simply stunning embroidery. 

Colors pop, threads glide, and your pieces look gallery-worthy (even if it's your first time)

  • 100% Egyptian Cotton

  • Smooth, Easy Stitching

  • Professional-Looking Results

  • Rich Color Contrast

SHOP BEGINNER KITS

“I just loved this experience! Everything you need in a box! It’s been very therapeutic.. so much so that I’ve ordered another bundle! Thank you Clever Poppy. You are awesome 🤩 🙌”

- Delia S.

Embroidery shouldn’t be complicated

When I left my stress-filled corporate job, I fell in love with the sense of calm I got from embroidery. But I couldn't find any modern and cute patterns that were actually beginner friendly. So I made them - and now 10,000+ reformed stress-cases stitch with us.

SHOP BEGINNER KITS

FAQs

  • Do I need any experience to start? +

  • How long does each project take? +

  • What if I make a mistake? +

  • Will I get stuck or need help? +

  • Is embroidery actually relaxing if I'm anxious? +

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